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Dignity in Care

Direct Health is an ambassador for Dignity in Care and it’s something we are extremely passionate about. We have a number of Dignity Champions across the Organisation – including our Chief Executive Jonathan Vellacott – and our Organisation’s ethos is strongly underpinned by the principles of the 10 Point Dignity Challenge, as follows:

  • We have a zero tolerance of all forms of abuse
  • We support people with the same respect we would want for ourselves or a member of our family
  • We treat each person as an individual by offering a personalised service
  • We enable people to maintain the maximum possible level of independence, choice and control
  • We listen and support people to express their needs and wants
  • We respect people's right to privacy
  • We ensure people feel able to make complaints about their service
  • We engage with family members and Carers
  • We assist people to maintain confidence and positive self-esteem
  • We act to alleviate people's loneliness and isolation

In our most recent Quality Questionnaire 94% of our Service Users said they felt treated with respect, privacy & dignity at all times.