Dignity in Care

Direct Health is an ambassador for Dignity in Care and it’s something we are extremely passionate about. We have a number of Dignity Champions across the Organisation – including our Chief Executive Jonathan Vellacott – and our Organisation’s ethos is strongly underpinned by the principles of the 10 Point Dignity Challenge, as follows:

• We have a zero tolerance of all forms of abuse
• We support people with the same respect we would want for ourselves or a member of our family
• We treat each person as an individual by offering a personalised service
• We enable people to maintain the maximum possible level of independence, choice and control
• We listen and support people to express their needs and wants
• We respect people's right to privacy
• We ensure people feel able to make complaints about their service
• We engage with family members and Carers
• We assist people to maintain confidence and positive self-esteem
• We act to alleviate people's loneliness and isolation

In our most recent Quality Questionnaire 94% of our Service Users said they felt treated with respect, privacy & dignity at all times.